Anita Zaror, BA in Journalism and Mass Communication by Universidad de los Andes (Chile) and MA in Business Marketing by Universidad de Malaga (Spain), is a MarComm expert with more than two decades of combined experience in lifestyle journalism, high-level public relations, corporate communications, marketing, and event management across Europe, Asia, and the Americas. Working with mobile teams especially curated for each project, Anita Zaror PR has advised hundreds of companies mainly in the gastronomic, tourism, and hospitality industries, government entities, and media outlets in three continents.
What We Do
Who We Are
Our Commitment
Working across time zones.
Prompt replies, with solutions.
Leveraging our expertise in the Latin American and Southeast Asian markets, for the benefit of our clients.
E3: Our Core Values
Using the minimum amount of time and material resources to achieve the maximum positive impact on our clients’ goals.
Swift, cost-efficient deliverables.
Always finding a way to reach our clients’ objectives whether X, Y, or Z, and whether by walking the path we know or the road less traveled.
Making things happen.
Abiding by good practices and respecting our clients’ confidentiality, resources, and trust.
Wholesome work ethics.
How We Do It
In 2017, Anita Zaror PR started its wine brand representation services in Southeast Asia. Besides presenting Chilean organic and bulk wine to importers and distributors in Thailand, Chilean boutique wineries…
Created destination guides for cities in Portugal and Spain where the hotel chain had properties. The information included points of interest, local culture, events calendar, and more.
The MarComm strategy developed to promote Chile's first luxury hotel chain was to create a travel blog containing useful information about the cities where the company had properties.…
Handling PR & Marketing for Novotel Samui Resort Chaweng Beach Kandaburi, a property managed by AccorHotels in Thailand, has meant: organizing press trips, disseminating press releases to the media, and…
Happy Clients
Testimonials
"Ms. Zaror was one of the first 100 certified sommeliers who graduated in Chile, with a fantastic academic performance. I’ve recommended her professional work previously with great results and will continue to do so, as she will be a good colleague, a positive leader, and a proactive team member."
Ricardo Grellet
Best Sommelier Chile 2008 and Former President – Chilean Sommelier Association
"Anita has vast experience in the Asian market, particularly in Southeast Asia (ASEAN) and India, and she has an important network in the region. I deeply recommend her professional services."
Jaime Rivera
Chilean Trade Commissioner in Japan and Asia Coordinator – Government of Chile
"Given her vast professional experience, proactive behaviour, and empathy with people, Anita has been a valuable contribution to our organization."
Basko Asun
Digital Strategy Editor, Marketing – SERNATUR (Chilean National Tourism Service)
"Anita's strength is her speed in completing a task while giving due consideration to the completeness thereof."
Albrecht Müller
Former Managing Director and Regional CFO Latin America – Agfa-Gevaert
"Anita's loyalty, honesty and clear communication can be appreciated, as well as her directness."
Johan Jacobs
Former Managing Director and Member of the Board of Directors – Agfa-Gevaert
"Ms. Zaror showed great organizational capacity in a task that requires the coordination of hundreds of wineries and thousands of wines to taste, maintaining impeccable order, and showing solid professionalism. She has shown a great ability to relate to the Descorchados team, always showing a good disposition and, above all, a great sense of humor."
Patricio Tapia
Journalist, wine critic, and author – Descorchados
"Anita is diligent, committed, and flexible in approach. Interpersonal relationship skills are her forte."
Satyakam Mohanty
Former Vice President – The Louis Berger Group
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Santiago, Chile
Bangkok, Thailand
